I asked a client a question yesterday… What is the specific problem your offer solves? Then I asked a follow up question… Is every piece of content you create pointing back to that problem? Silence. Not because they didn’t know their offer. Because they’d never connected the two. Honestly? I don’t blame them. I struggled with that, too. Posting daily. Sharing stories. But nothing was connected. No destination. I used to yap about email marketing often when I was selling Threads Unleashed. Some of my content was floating in the feed with no where to go. Here’s the thing most creators miss…. Your daily content has one job. Its job is to slowly, consistently convince your audience of one belief. That they have a specific problem. And that your offer is the solution to that specific problem. Not all your content, as there’s a time to rant when you want to rant. Or share the Dad moment. Or your love for cheeseburgers. Or egg nog. Or Reese’s peanut butter eggs. Or why you eat 10 eggs/day. Or your love for Dateline. But when your audience sees enough of your content connected to the same idea, something shifts. They start to believe what you believe. And when they believe what you believe, buying your offer feels like the obvious next step. I call this your umbrella. One sentence. Specific enough to be uncomfortable. “My audience can’t [desired outcome] because [real root cause].” Most of your content should live under it. My client didn’t have a clearly defined “umbrella”. Most creators don’t. That’s why I built The Compassâ„¢. It’s the newest tool inside MonetizedOSâ„¢. It does 2 things: First it builds your umbrella with you. Four questions. One sentence. The invisible thread that runs through most of the content you’ll create. Then every day you open it up, share one thing that happened in the last 24 hours, and it tells you the angle for today’s content. The hook direction. What to make your audience feel. The platform you use doesn’t matter (works for email, Tik Tok,. LinekdIn, Facebook, Twitter, Threads, Instagram, etc) You write the words. The Compassâ„¢ points north. YOU GOT THIS 🙌 In your corner, P.S. MonetizedOSâ„¢ launches tomorrow. 12 AI tools. One platform. 25 spots at $197 for life. After that the price moves and doesn’t come back. Get on the waitlist here​ |
