I launched ads for a DFY client a week and a half ago. I was sharing the numbers with him today with a big ol’ smile on my face… Ad spend: $205.43 The campaign is working better than I envisioned. This is a dream scenario, as he’s literally doubling his money every 24 hours. It wasn’t the targeting, a viral hook, or some genius ad strategy (we’ve only tested 3 ads so far) It was the OFFER. This client has an interactive map (AI tool) for Canadian families looking to place their kids in prep schools. There is nothing like this on the marketplace. Everyone else in the space is selling guides & checklists. My client has a tool that provides an interactive experience. That’s the positioning no one talks about. When your offer looks like a purple cow in a field full of black & white cows covered in mud. You no longer have to hard sell, as you become the obvious choice. Two things made this work… ONE: He solves a specific problem for a specific person. TWO: An AI tool is drastically different from everything else in the marketplace. An AI tool doesn’t just solve a problem, it shows up differently in the buyer’s mind. The market is flooded with courses, PDFs, guides, checklists, etc. A tool that interacts with them is in it’s own category. That second one is what I’m teaching on Thursday. The 1 Hour AI Tool Workshop. June 11th. 4:00 PM PST. 90 minutes. We build your custom GPT together on screen. Modeled exactly on how I built the Offer Wizard. No coding or tech skills. Just the ability to copy & paste some prompts, follow some simple instructions and willing to have a conversation with ChatGPT or Claude. The Offer Wizard made $449 in its first 36 hours. 1,400+ total sales. That’s what you’re building. YOU GOT THIS 🙌 In your corner, The 1 Hour AI Tool Workshop. Thursday, June 11th. 4:00 PM PST. 90 minutes. $27. Lifetime recording access included. Grab your spot here. |
