Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile… Someone on my email list whipped out their debit card. Here’s the thing… I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she bought a $27 ebook from me. I noticed she opens every email I send. I email my list every day. Some people buy today. Some buy next week. Some buy 13 months from now. That’s the game no one is talking about. You get that stinkin’ thinkin’…”Does anyone care? Is anyone even reading these emails? Am I wasting my time?” Meanwhile, you do have people reading your emails. Getting to know you, following your journey, gaining trust with you, and you’re deepening the relationship with this person, whether you realize it or not. And then one random April morning you wake up to a sale that you might not have “earned” that day, but you did earn it over time. This is why I’m always yapping about building your email list. It ain’t the s3xiest platform, and it ain’t new like all the shiny AI tools out there, but it’s reliable. It’s consistent. It’s algorithm proof. It’s why I flipped on a lead gen campaign on Tuesday with Meta ads. I’m just spending $20/day, and getting leads for $1.27/each. I know some of those 90 leads will become customers this month. Some will become customers next month. And some will buy next year. And some of those leads will unsubscribe and not buy anything. If I’ve learned one thing over the years, it’s this… The bigger my email list = The more digital dollars I stuff in my piggybanks. It takes me about 15 minutes to whip up an email. Which leads to conversations with people every day. These convos help me improve my content, and build a deeper relationship with my people. And some of those people become customers. Some will become clients. Oh, and one BIG benefit of consistently building your email list… You don’t have to rely on social as much. If you miss a few days of posting, it doesn’t matter as you have a machine working for you. So, Reader… Let this serve as a reminder to build your list. And email your list offers. Email is the backbone for most successful online businesses. YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
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