$5,472 on the first day?!?!
I launched Threads Unleashed 2.0 last week.
$695 in sales in the first 11 minutes.
It was a wild launch week.
An emotional rollercoaster of highs & lows.
I made a heap of mistakes.
Here are 5 things that worked well…
I built anticipation 2 weeks BEFORE the launch
I launched Threads Unleashed 2.0 on October 28th.
I announced it on Threads on October 12th.
That’s 16 days BEFORE the launch!
I built up excitement for 2+ weeks.
I shared heaps of social proof from Threads Unleashed 1.0
I shared heaps of social proof daily.
I’d reshare posts from others who were showing proof from Threads Unleashed 1.0.
EXAMPLE:
I also shard social proof of my own results.
I post a long form Threads anytime I hit a follower milestone.
Here’s an example:
This was along form Thread (like a mini blog post) where I shared 5 tips my audience could impleemtn right away.
I have a motto with my long forms: Nothing held back.
I give it all away.
I had an affiliate contest where I gave out $600 in cash prizes
This didn’t work as well as I thought it would.
I announced an affiliate content.
Here’s the post on Threads:
I posted about the contest a half dozen times.
I posted 56 times on Threads about the launch BEFORE the launch
I talked about the launch often.
On average, it was 3.4 posts per day.
Any reason I could find to mention it, I did.
I find most don’t talk about their offers enough.
They casually mention it handful of times, and hope for the best.
That’s not enough.
You’re going to feel annoying with how often you talk about it.
Keep going after you feel that way.
Feeling annoying is a good sign.
No one is watching you as closely as you think they are.
I had a giveaway where I gave away 6 copies of Threads Unleashed 2.0
This worked better than expected.
I had people tell me they woke up at 3 am to participate in the giveaway.
The giveaway was not planned beforehand. I made it up as I went.
Here’s the announcement of the upcoming giveaways:
I plugged the waitlist under every post of the giveaways.
This helped me add 562 people to the wait list.
The success of a digital product happens BEFORE the launch.
Too many “half ass” the hype before their launch.
And wonder why they only get a handful of sales.
Next time you launch a digital product…
Follow the 5 steps above.
Watch your piggybank squeal with delight.
Don’t forget to Paypal me some cash, so I can buy me some more egg nog.
YOU GOT THIS 🙌
——————————-
When you’re ready, here are a few ways I can help you…
- Threads Unleashed: Turn your Threads profile into your own personal ATM. Grab a copy here
- Earn $1,000/month selling simple, low-stress digital products. Join a community for Creators with training, coaching, support & guidance – A one time investment of $97