I launched my first ad on November 26th.
My funnel wasn’t “ready”.
I didn’t have an upsell in place.
I was in the red most days (I was negative 11 of the first 16 days)
But I documented it all on social.
I shared the few days I was profitable.
I shared the days I lost money.
Then something strange happened…
I started getting DMs about mid-December…
“Do you have a course on ads?”
“Do you do any type of coaching for ads?”
“I want to learn ads, and if you teach me, I’ll name my firstborn ‘Adam'”
Ok, maybe that last one was a bit of an exaggeration 😜
My point: People wanted to learn from me, and were willing to pay me money.
3 weeks of documenting my journey!
How did I build up demand so fast?
Two words: Radical transparency.
I showed the messy parts.
I didn’t act like I knew it all (like most do).
I wasn’t only sharing the highlights.
I didn’t hide the fact I was in the red most days.
Here’s the million dollar lesson:
Most of you are a few honest weeks away from creating DEMAND for your next offer.
Your audience doesn’t need you to be perfect.
They need to see what trying looks like.
They need to know that they’re not the only one’s fumbling around.
You don’t need to go viral to get noticed.
You need to be honest.
Also, I did the SAME thing with Threads Unleashed last summer with less than 800 followers. So this works with any audience size.
YOU GOT THIS 🙌
In your corner,
Adam
