🍏 Apple’s $297B secret (it’s not what you think)

I got tagged in a post on Threads this morning.

He wanted my feedback.

I didn’t hold back.

He had 15 options in his store.

He should look to Apple for advice.

Let me explain…

Apple is the biggest company in the world.

Here’s the wild part…

They do it by selling fewer things, not more.

Sure, they got some extras floating around, but the lion’s share of their $297 billions in 2024?

• Phones
• Tablets
• Watches
• Earbuds
• Computers

That’s it.

Their secret sauce? Less decisions leads to more dollars.

If you’ve ever been in an Apple store, you’re not standing their like a deer in headlights comparing the 70-11 choices. there are a couple of iMacs, and a couple of MacBooks, and that’s it.

Simple. Clean.

All designed for you to whip out your debit card.

Yet, most Creators online have a Stan store that looks like a Walmart bargain bin with dozens of choices.

Meanwhile, most of the successful businesses around the world do the exact opposite.

Drowning your potential customers in options is NOT doing them (of your bank account) any favors.

It leaves them thinking…

• “Should I start with this course, that course, this PDF, that PDF, or coaching?”
• “Should I post on Instagram? Threads? Tik Tok? Myspace? Facebook?”
• “Should I run ads or post content?”

No wonder this industry has a less than a 5% success rate.

Too many choices leads to no decision.

STOP offering more.

START offering less.

YOU GOT THIS 🙌

In your corner,
Adam