|
I launched ads for The Offer Wizard™ last Wednesday. I was hesitant on running ads to a $5 tool. It’s December. On top of that? My funnel is a…let’s call it a “work in progress”. Here’s what surprised me: I’m paying $4.85 per customer. If you asked me yesterday, I would have assumed it was the $5 price tag. My friend Audrey shared a post with me from a guy who’s a Facebook ads expert. He sells a $4.95 ebook. And he’s paying $25 – $30 per customer. Same price point as mine, wildly different results. So no…it ain’t the price. It’s the format. He sells information. I sell a tool. And that difference matters way more than most people realize. Because let’s be real… An ebook sounds like work (to read). A tool that spits out a clear offer in 10 minutes sounds like a relief. The “selling information online” landscaping is changing quickly. People don’t want more stuff to read/consume. They want something that does the damn thing for them. That’s exactly what The Offer Wizard™ does. If you’re tired of overthinking your offer and just want clarity…FAST…you’ll get why this works the second you use it. Here’s an email I got this afternoon about the Wizard:
YOU GOT THIS 🙌 In your corner, P.S. This whole experiment reminded me of something we’ve all heard 4,317 times before… Money loves speed. |
