In-N-Out gets it (most creators don’t)

I took the kids to In-N-Out after church today.

It was so busy, we couldn’t find a table.

So we ate outside.

Being from Michigan, and eating outside 3 days after Chrrtimas doesn’t feel real.

We’re sitting next to a palm tree. With snow covered mountains in the distance.

In-N-Out has THREE items on their menu.

• Double Double with cheese
• Single with cheese
• Hamburger

Not a breakfast menu, lunch menu, dinner menu, kids menu, etc.

No limited time special offers “this week only” of some shit like, “Truffle aioli bacon smash melt on rye”

Three. Fu*king. Items.

And they make an absurd amount of money.

Always a line out the door.

Super quick service, too.

Friendly employees (like they want to be there)

Meanwhile, most Creators I see online are juggling 37 offers, 3 lead magnets, 5 funnels and a damn partridge in a pear tree.

Then complain on Threads that their Stripe account seems to be on a money fast.

Most look like they’re operating an online garage sale with the number of choices they offer.

I used to do this, too, so I speaks from experience.

I’d promote something on Monday. Something totally different on Tuesday. Take Wednesday off, then promote the latest and greatest shiny object on Thursday.

Usually a straight path to burnoutville.

Here’s the real lesson In-N-Out teaches:

They don’t win because of options. They win because they’re really fu*king good at one thing.

SIMPLICITY.

People drive across town to eat there.

I modeled that.

I sell The Offer Wizard™ for $5. One offer. Sold every day that ends in “y”.

Then I sell those buyers something else on the backend.

605 sales this month alone (will get close to 700 for the month of December).

Most people get trapped in “more”: More offers. More content. More platforms. More funnels.

Which always leads to MORE COMPLEXITY.

You don’t need 12 offers.

You don’t even need 5.

Sell ONE offer for 90 days. Daily.

It’s nearly impossible to fail if you do that.

Make sure it’s an offer you believe in so much that you’d sell it to your Mom.

If you’re ready to move out of Complex City

And come down the street, we have room in Simpli City.

We sure do have heaps of fun ’round here, too.

The Offer Wizard™ can provide that 2026 clarity.

​Grab the Wizard here​

BTW, it’s now an interactive app.

It’;s 10x better than it was before.

I’m undecided if I’ll raise the price.

It’s a steal at $5.

YOU GOT THIS 🙌

In your corner,
Adam