It’s that Sunday again… The kids went back to their Mom’s house. We had a great week together. My son spent the night at a friend’s house last night, and I took my daughter on a date. We went to a burger joint called “With Love Always.” I took my son on a date there back in February. I asked her yesterday, “Where do you want to go to dinner?” “That place you and Ashton went,” she replied. The Uber dropped us off. We walked up to the place and were greeted with a line out the door. A 25 minute wait just to place our order. Worth it. Here’s what I noticed standing in that line… Nobody was complaining. Nobody was leaving. They were happily waiting. This place has a lot of demand with limited supply. Economics 101. High demand + limited supply = people wait, pay, come back again and again (this is my 3rd time there in the last 2 months, as I went with my buddy Kerry last month). Most creators have it bass ackwards. They flood the market with content, offers, freebies, and discounts. Heaps of supply. Little demand. Then wonder why nothing is working, and no one is buying. The restaurant didn’t beg people to come in. They made something worth waiting for. I recommend building up demand before creating your offer. A few of my favorite ways to do this….
These are 4 ways I’ve used to build demand before I sell my offers. Heck, I use these BEFORE I create my offers. Demand first. Offer second. In that order. The restaurant didn’t put a sign out front begging people to eat there. They just made a burger worth waiting for. You can do the same thing, Reader YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
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