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A new Costco opened in Vegas on Thursday. It’s 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo… Costco pulls in a $460.000 per minute. And their “secret” isn’t 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It’s the exact opposite. Next time you go through Costco, pay attention to this. Here’s what you’ll notice…
You get the idea. Give your potential LESS options, and watch them make a FASTER decision. Which means more green stuff in your piggybanks. Give people too many choices, and they freeze like endlessly scrolling Netflix looking for something to watch. If you’re not getting the Stripe notifications you desire… Odds are you’re giving yourself (and your customers) way too many choices. Human beings hate making decisions. It’s human nature. Analysis paralysis kills momentum. Keep your biz Costco-level simple. Remember…they make $460,000 per minute, so might be smart to model them. YOU GOT THIS 🙌 In your corner, |
