Geico’s Fiasco = A Lesson for Creators

I told you about my car getting totaled last week, right?

It was parked and some lady slammed into the back of it.

Sending it down the street about 700 feet where it collided with a pickup truck.

I had a rental car until Monday of this week.

I have State Farm, but dealing with GEICO The insurance carrier of the person who hit me)

I left a message for the rep on Monday (still haven’t back from him), multiple texts back-and-forth with the rude claims adjuster, and atrocious customer service.

The lady told me last week I’d have the rental car until they got the claim situated, and 3 extra days, if it was totaled.

Many lessons on what NOT to do in business.

When people buy from us, they’re not just buying a product. They want:

  • Clarity: Make it easy for them. No hoops to jump through.
  • Empathy: Show them you understand their pains. (I want to text the lady and ask her, ‘Do you know what empathy means?”
  • Reliability: Deliver what you promise, so they buy from you again and again.

GEICO failed miserably on all 3.

I wouldn’t recommend them to my worst enemy after this fiasco.

We have a massive advantage as Creators.

We can type words on a screen and impact people.

We can make their lives easier, not harder.

We can simplify things for them, not add to the confusion.

When you do that…They come back and buy from you again.

They might even shout from the mountaintops about your product (that’s the best)

OR….

They admit they unfollow you, then become a customer…then become a fan…

Anytime, I get overwhelmed….

I go back to simplicity.

And ask myself this question: “How can I make it EASIER for my customer?”

I gotta run and wait by the phone….

Maybe…just maybe…GEICO gets back to me today.

YOU GOT THIS 🙌

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