I launched Threads Unleashed 2 years ago today. I remember shaking like a Polaroid picture that Monday morning. Planned to launch it around 8 am. Was scared shitless. It was about 11:30 am, and I told myself, I’d launch it after lunch” I ate lunch. Froze. Sent the email around 1 that afternoon. I told myself I wasn’t gonna drive Uber that night if I made $150 by 5:00. I passed that by 5, and didn’t drive Uber. Ended up doing $245 that first day…on a product that wasn’t even written yet! This was a presale, and I was very upfront with people that they weren’t gonna get the guide until that Saturday (I launched on a Monday). I started writing it that night (Mon), Tuesday, and Wednesday. I sent out the 43 page PDF on Thursday, July 4th. Feedback started pouring in later that day (it’s a 12-15 minute read). I increased the price that Saturday to $17. Ended up doing $5,909 in the first week. $14,305 in the first month. That 43 page PDF changed my damn life. I’ve launched about 15 products since that day. Some did great. Some…lets just call them “character builders” 😜 I was filled with self doubt and crippling imposer syndrome, hence the $10 price tag. That little PDF gave me the confidence boost I so desperately needed. It catapulted my brand in ways I never expected. The lesson…. You’re 1 digital product away from transforming your damn life. It might not be the first offer you launch (it likely won’t be the first one). It might be the 5th one. Or the 17th one. Or the 22nd one. But it only takes one. Learn from each product you launch, make tweaks, and don’t let a “failed” product slow you down or get in your head. We all have products that don’t do what we expected or hoped for, the key is not letting them slow you down. None of this is easy, it does take focus, discipline, consistency and patience, but it’s one fu*king million percent possible. I’m living proof of it. YOU GOT THIS 🙌 In your corner, |
