👉 People don’t buy your product (they buy THIS instead)

Here’s a “hack” that’ll stuff your piggybbanks with more of the green stuff:

People don’t buy your product.

They buy:

• Relief (from that nagging, painful problem – What I sell with the Piss Off Boss Playbook)
• Recognition
• Momentum (this is what I sell with the Digital Product Challenge)
• Confidence (Knowing they can do it — Also, what I sell with the Challenge)
• Status (this works really well with men). Apple sells status

Nobody wakes up in the morning and says to themself…”I need a PDF today!!!!”

They wake up thinking…”I cannot go another night tossing and turning all night because of my back!!!!”

Yet, most Creators I see online (super common on Threads) play the “my product is better than theirs”. That’s a race with no finish line.

Better is boring.

Different wins.

That’s why I package up my offers in a way that gives people the FEELING they’re chasing, whether it’s content burnout, confidence they can finally launch their own thing, or the status of finally becoming a paid creator.

Nail that?

Selling no longer feels like begging, it feels more like helping.

How does your offer make them FEEL?

Sell THAT!

YOU GOT THIS 🙌

In your corner,
Adam