Pick a hill and die on it

A little content hack that took me way too long to figure out…

Find one hill you’re willing to die on in your industry.

Then yap about it. Over and over and over. And over.

Different angles, stories, examples, proof, etc.

But the same core belief.

I yap about “Make More Offers”

Meaning: Pitch your one offer more consistently. It’s like brushing your teeth or showering, I recommend doing it daily.

I have a dozen or so of these style posts that I share often:

I lead with a problem + Make More Offers.

I lead with a desire + Make More Offers.

This belief came from a mentor I worked in in 2016. This lady has earned $30+ million online selling courses, coaching & consulting. I remember this gold nugget she dropped in one of the trainings:

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That was her big “secret”

It took me many months to grasp the idea.

And then took me YEARS to finally start putting her wisdom to the test.

I can confirm, she be right.

The more offers you make, the more people you help.

The more people you help, the more money you make.

It’s maths & science.

PROOF: I had a client who was intentional with making at least one daily offer…

Like I often say…

I’m known as the “Make More Offers” guy on Threads.

People quote me.

You start to become known for this one thing.

It shows you have conviction (super rare these days)

People will push back against it, and it’s your job to defend your belief. Share WHY you feel that way stories, facts, graphics, or referencing an authority to strengthen your stance (I did it a bit in this email 😜)

Include the story of WHY you feel this way, like I did above.

It makes it more impactful with a story attached to it.

That’s exactly what I teach inside The 3 Hour Creator OS.

Not just WHAT to say, but how to find the one belief that makes people stop scrolling, nodding, quoting your, buying your stuff, and maybe…just maybe…naming their 1st born after you.

When you have (and know) your hill, the content writes itself.

Your audience grows with the right people.

And you stop feeling like you have to reinvent yourself each week.

​Get your paws on the 3 Hour Creator ​

YOU GOT THIS 🙌

In your corner,
Adam