I’ve been struggling with something lately…. I’ve sold the Offer Wizard™ 966 times in the last 2ish months. I bet I’ve heard from 10ish who’ve launched their offer with it. On the other hand, I sold the Digital Product Challenge around 500 times over the last year and some change. I like to hop from WordPress to Sam Cart to GHL back to WordPress (NOT recommended), so not sure on the exact number. 500 is a good estimate, though. I’ve helped 140 launch their own product with the Challenge (I track all sales in a spreadsheet called The Wall of Fame) The Challenge is far more fulfilling. This kinda feedback never gets old… Here’s what I’ve discovered selling offers… You might find one that makes you heaps of cash, but it might not fill your cup. The Offer Wizard™ makes me money. The Digital Product Challenge makes me proud. There’s a difference. One buys me all the egg nog I could dream of. The other makes me want to wake up at 5 AM and check my inbox to see whose life changed overnight. One gets me sales notifications. The other gets me heartfelt messages from people because a little PDF I wrote got them to finally do the thing they’ve been scared to do for years. Most Creators optimize for sales/revenue. They look at what converts best, and quadrupole down on that. But that might not leaving you feeling the best. There’s a difference between selling an offer that makes you money and one that fills you with pride. Not to say offers can’t do both, that’s my goal! The Wizard sells, but at $5, many don’t take action with it. Also, I’m not offering to become their 1st paying customer, like I did with the Challenge. That’s a BIG difference. The Challenge was the offer that makes me feel like I’m building something that matters and making a difference. The offer that lights you up will light up your bank account, too. It just might take more time. It might not be as fast, or come as easy. When you really feel like you’re making a difference, you’re gonna market that offer harder. Your energy and conviction will leap off the screen and your audience can sense/feel it. You’ll track their wins in a spreadsheet called “The Wall of Fame” like some kind of psycho (guilty 😜) So before you decide on your offer… Ask yourself this: “Will this offer fill me with pride?” “Will the Stripe notification energize me?” The best Creators I know figure out how to sell an offer that does BOTH. I’m after pride AND profit. When you’re ready to build an offer that fills both your bank account, grab The Offer Wizard™ And email me when you launch your offer using the tool, please YOU GOT THIS 🙌 In your corner, P.S. These are the thoughts going on in my big ol’ head the last week or so. I’m committed to documenting the journey, and sometimes that’s the messy parts like this. |
