|
I’ve been on vacation for 4 days. I’ve sent my daily email every day this week. Why? It’s a habit of mine. I know the biggest fear from Creators when it comes to emailing their list… “If I send more emails, people will unsubscribe” And that’s true. Here’s my unsubscribes for this week:
An average of 0.128%. A 12th of one percent. It’s minimal. If you do email right, people actually look forward to your emails. You don’t need to be clever. Or loud. Or perfect. You just need to tell stories, share mistakes and lessons learned. Give people a reason to trust you. Unsubscribes are not the enemy. Silence is the enemy. If you’re email list isn’t hearing from you regularly (it doesn’t have to be daily), you’re forgotten. People’s inbox is prime real estate. Either you fill it with your stories…. Or someone else will. The trust you build with your community is far more beneficial (and profitable) than a few unsubscribes. Which is why I send a daily email. Consistency over complexity. Let this be a sign to shoot you list an email today. I don’t care if you have 1 subscriber, or 10,000. Go share a story with them. YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
|
