I lost 56,500 followers last Thursday. My friend Audrey texted me yesterday about one of the biggest faceless creators online. She had 83,000 followers on IG, and did seven figures in the last couple of years. Her account got wiped out over the weekend. She DM’d me about it yesterday… She went on to tell me… “I’ve had so many people reach out to me with the same issue We can bitch and moan that it’s not fair. Or we can be proactive about it. I’m choosing to be proactive. Here’s what I’ve been doing since my account went down. My social will be mainly top of funnel (attention & awareness). Story based content about a lot of things (personal, biz, inspirational, controversial). Very little selling. I’ll use email to nurture, build trust and sell. I now have one entry point into my eco-system: A free custom GPT I built last night. They get the tool, then a 5 part welcome email sequence and then get tagged for my daily emails. I email daily, which acts as a great filter. Many will unsubscribe in the first few weeks, that’s fine. They were never gonna buy anyway. The ones who stick past those first few weeks? Those are my people. You don’t need 83,000 followers to build something real. You need a list nobody can take from you. And frequent story based emails to deepen the relationship. These platforms have a bit too much control. You own and control your email list. YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
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