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I use social media like a big ol’ neon sign. It’s how I get attention. But, I learned the hard way… Attention doesn’t pay the bills. I tried paying the mortgage years ago with all the attention I had online. Bank of America laughed me out of the building. 😜 Sales pay the bills. That’s what I use email for. Social media is loud, unpredictable and full of distractions. Email is intimate, intentional, and focused. Social is where I start the conversation. Email is where I close it. Here’s how I break it down: Threads = Traffic I show up daily. I share stories, answer questions, and be of service to my community. This is how trust is earned online (whatever platform you choose). Email = Sales I send a short, daily email with a story, lesson, or ah ha moment. I remind my people how I can help at the bottom. Not some hardcore, over the head pitch. It’s one of the reason I have made a sale every single day since December 17th (210 consecutive days) Never forget this… Email is where people are listening. It’s where the buying decisions happen. If you’re only focused on social, you’re making it harder than it needs to be. Use social for attention. Use email for sales. Cut your workload in half. While boosting your sales. Kinda, a no brainer, right? YOU GOT THIS 🙌 In your corner, P.S. I’m not suggesting emailing daily. I suggest once/week to start with my private clients. Increase the frequency over time, and find your “sweet spot”. I find most find 3-4 emails per week being their “sweet spot”.​ |
