I launched ads for a client last Friday and I was nervous, shaking like a Polaroid picture. His audience: French-speaking parents in Quebec whose kids want to play hockey at a U.S. prep school. Teeny, tiny. I don’t speak French. I just kiss that way. 😜 Eight hours after the ads went live, I get this text… Then this morning, another text… 6 sales since launching ads on Friday (ads were off this weekend, too), in a language I don’t speak. That’s the moment every creator chases. The first proof that someone out there needed exactly what you built. Here’s what most creators get wrong though…. Validated does NOT mean viral. Validated means 10-15 sales, and 2-5 testimonials from strangers on the internet. That’s it. That is the goal. And here’s what nobody tells you. Everything becomes 238x easier once you have a validated offer. Content ideas, lead magnets, and emails that write themselves. You might validate your first offer. It might take 5 tries. It might take 17 tries. The key…don’t let a “failed” offer slow you down. It’s feedback, not failure. Launch, assess, adjust, repeat. This is the path, Reader YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
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