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I ain’t gonna bullshit you… I almost cried reading this. Got an email from a customer this morning:
He bought the Digital Product Challenge a few days ago. This was the email letting me know he finished the Challenge (yes, I become his 1st customer. He’s the 122nd person I’ve help launch their own product). We chatted last fall on the phone. At the time, he was in a tough spot. Fast forward to today… He told me how much things have shifted since that call. He thanked me for it. This email hit different. These are the kinds of messages that remind me why I do what I do. The money’s nice, but these messages are 238x better. Not because he launched. Not because he bought the Challenge. But because it’s REAL. With everyone going goo-goo ga-ga over AI, and pumping out 3,192 pieces of content in 3.7 seconds for emails, blog posts, tweets, videos, and fake Taylor Swift tunes. Here’s something AI cannot do (yet): It can’t actually care. It can’t show empathy on a late night phone call with a stranger on the opposite side of the globe, and say, “I get it man”. It can’t replace the goosebumps you feel when you open an email on a Saturday morning while watching Alex Hormozi’s book launched that reads… “Anyway, thanks so much man. You probably don’t even realize how much that conversation and this product changed things for me.”
This is the stuff that cuts through the social media feeds filled with AI slop. This is the stuff people remember. Chat GPT can’t replicate THAT. You can try to be the loudest, the smartest, or the one pumping out the most content… I truly feel the ones who are most human are going to win over these next 18ish months. So if you’re struggling with the idea of keeping up with the content machines… Good! Quadruple down on showing up as your unapologetic, badass self. That’s your unfair advantage. YOU GOT THIS 🙌 In your corner,
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