Most creators either pitch or they don’t pitch at all No middle ground. But there’s a third lane almost nobody uses. I call it the indirect offer. It’s not a pitch. No link, CTA or “comment 3HC.” You’re just talking about your offer like it exists. Mentioning the name. Describing what it does. Dropping a testimonial in casual conversation. Explaining the problem it solves without asking anyone to buy it. Adding some humor to it. Creating a few different taglines you can rotate through. I do this all the time. Here’s an example of me yapping about the Offer Wizard from last November, another from March, one from earlier this month, and one from a couple of days ago. None of them got a ton of likes (they ain’t designed to) The point is repetition. Someone scrolling your feed sees your offer name four times before they ever click a link. By the time you make a real pitch, they already know what you’re selling. Think about this…. I can count on one hand the creators whose offer names I actually remember. Offer Wizard. Hormozi’s stuff. Maybe two others. That’s it. Most vastly underestimate how much content we’re bombarded with. And how short most attention spans are, hence why this is so damn important. Drop your offer name in your emails (I’m doing it in this email 😜) Mention it in your YouTube videos or podcasts. In your Skool posts. On social. At the grocery store 😜 Not a pitch, just casually dropping it like it’s a normal part of your vocabulary. For them and for you. YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
|
