Yesterday I told you about how my son and his buddy have been hitting the gym and pool with me this summer. My son is 10. His buddy is 13. They’re both new to the gym. And they both have the same goal: Lift the heaviest weight they can. Meanwhile, I’m the old man who sounds like broken record… “Slow down” “It’s not a race” “Focus on your form, not the heaviest weight”. They don’t want to listen to me. They want to get STRONG. Here’s the thing… It doesn’t matter how much weight they try to lift if they’re doing it WRONG. Same lesson applies to what we do online. Most chase the s3xy (heavy) stuff thinking that’s gonna move the needle. The funnels, the automations, 70-11 offers, best time to post, trying to be on all the platforms, all the time. Far too many skip the fundamentals like… Building your email list. Having a clear offer. Creating content. Sending emails. Being of service. Building trust. Ya know…the boring stuff. It ain’t s3xy. Neither is doing goblet squats with a dumbbell that’s way lighter than you could lift. One builds a solid foundation, the other builds bad habits. I’ve seen too many Creators add more weight before they mastered the movement. Then they wonder why Stripe ghosted them. The goal ain’t to do more, but to do the right things long enough for them to gain traction (start working). Master the fundamentals, get fancy (optional) later. YOU GOT THIS 🙌 In your corner, When you’re ready, here are a couple of ways I can help you…
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