“Let’s watch Honey I Shrunk the Kids!”
I suggested while flipping through the TV looking for a movie to watch.
We do family movie night on Fridays.
The 4 of us sit on the couch, watch a movie and eat popcorn.
They eat popcorn.
I shovel it into my mouth my the handful. As if someone is holding a gun to my head about to steal the bowl. It’s a problem of mine.
Last night we watched Honey I Shrunk the Kids.
A classic of my childhood.
It came out in 1989.
That’s probably the last time I saw it.
I caught a powerful business lesson while watching it.
In fact, I had Amanda text me the quote while watching the movie as my phone with in the kitchen.
More on the quote in a minute.
The Dad (Rick Moranis) designs a machine that shrinks and grows objects, but struggles to get it to work correctly.
He goes to a conference to share his latest invention and gets laughed off the stage.
A Doctor approaches him after everyone in the room leaves for an early lunch.
The Doc says, “It’ll take time to convince people without proof”
I instantly thought to myself…
That same logic applies to building an online business.
Social proof is a “cheat code” to sell anything online.
If you’re not actively collecting testimonials, I’d start YESTERDAY.
This is the tool I use (it’s free up to 15 testimonials, which is plenty to get started)
I automate 98.3% of the process.
It’s how I have 204 testimonials.
I share a step-by-step tutorial video inside Threads Unleashed 2.0.
Trying to sell anything without social proof is like climbing Evert barefoot in the dark, and your flashlight battery just died.
Don’t make it harder on yourself.
Start collecting testimonials.
More importantly, share them often.
YOU GOT THIS 🙌
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