You’re not selling a product (and that’s the point)

I see it all day, everyday.

I get it, because I did it for years.

It’s part of the reason I rode the struggle bus for years, too.

Most Creators sell the product.

The fancy features. The cool stuff it does. The 238 bonuses that they don’t need. The number of modules, or length 🤮

That’s what Hustle Hamsters sell.

We’re 3 Hour Creators.

We don’t sell that.

Here’s the no bullshit truth:

Your audience is buying the person they BECOME after buying/using your offer.

Here’s an example…

Men aren’t buying the $45/mo gym membership because to clank weights and listen to Top 40 hits on repeat.

They’re buying the gym membership so they feel proud/confident when taking their shirt off at the beach.

Another:

No one wakes up and says to themselves, “I need that 27 module, 19 hours course!”

They buy the course because they want to be the present parent for their children, and not to stress about how to pay the vet bill.

Here’s what I routinely sell in my content:

• The Dad who’s able to pick his son up from school daily
• The Dad who waves bye & blows kisses to his daughter on the bus
• The Dad who’s out living life, having fun, and earning a damn good living

I’m really selling:

• Identity
• Confidence
• Pride
• Freedom

LESSON:

Stop selling the thing.

Start selling the person they become.

YOU GOT THIS 🙌

In your corner,
Adam