My sister came into town yesterday. Here we are at the airport: It’s her bday tomorrow (the big 4-1) My parents, her and I are going to see The Wizard of Oz at the Sphere tomorrow night. Should be heaps of fun. We went to lunch yesterday, then to our Christmas tree lighting service at church last night. Somewhere between the tree lighting and my mom critiquing the pastor’s shoe choice, it hit me… Whenever someone you love visits, life forces you to slow down a bit. You pay attention. You’re…

I had a moment of clarity this week (I’m listening to this Jay-Z song while writing this email 😜) Anywhoo… I’ve been in the game awhile. Earned my 1st digital dollar during Obama’s FIRST term in office. Had some good years, ugly years, and a few “too many trips to Lee’s Liquor store” years. Over the last 18 months, something shifted in me. It no longer feels like a hike up Everest barefoot & blindfolded. It’s running on what I’m now calling… The Creator Flywheel™. A stupid simple 3 part…

I launched ads for The Offer Wizard™ on Wednesday… In typical, “fast, imperfect action” fashion… The funnel isn’t “done”. Things aren’t working properly, but I’m the “build the parachute on the way down” kinda guy. I’ve had a few tell me they tried to buy the upsell, but the button didn’t work. DOH! After 2.5 days, here are the stats… Ad spend: $78.12Sales: $111 This is with a broken funnel. Now, I ain’t getting too excited just yet. It’s SUPER early. But with a $5 tool…being profitable…

Easter Sunday. 2019. The kids were with their Mom. I was alone. Hungover. Again. I was miserable the kids were doing Easter without me. So what did I do? I went in the backyard, and started trimming the bushes (honestly). As I was trimming away I had this thought… “Maybe I can go 30 days without booze”. Something I had attempted 238x in the past. And always failed miserably. My grandma used to say, “That boy has a lot of quit in him.” She wasn’t wrong. I didn’t trust myself. At all. I…

Yesterday, I sent an email about a comment I got on IG. Made an offer at the end. Saturday’s email? It was about how Michigan got curb stomped by that team in Ohio. Then made an offer. Friday’s email? How I took the kids to Wendy’s to get $0.67 Frosty (IYKYK). Made an offer. That’s by “stupidly simple” business model: Skill #1: Tell storiesSkill #2: Make offers That’s it. No funnel that looks like the team at NASA built it. No team of 17 VAs spread across the globe. Just stories + offers….

I got a comment on IG this morning about The Offer Wizard™ So you’re selling people a wizard to create their own digital product? It’s a a great question, let me explain… I’ve had 100s of conversations over the last year with Creators. They think they have a sales problem. They don’t. I find more have an offer or a messaging problem. Sometimes, a combo of the two. They’re solving too many problems, or not a specific problem, or it sounds like every other offer, or it’s vague/general, or the…