I use social media like a big ol’ neon sign. It’s how I get attention. But, I learned the hard way… Attention doesn’t pay the bills. I tried paying the mortgage years ago with all the attention I had online. Bank of America laughed me out of the building. 😜 Sales pay the bills. That’s what I use email for. Social media is loud, unpredictable and full of distractions. Email is intimate, intentional, and focused. Social is where I start the conversation. Email is where I close it. Here’s how…

I replied to a comment on Threads this morning, to this question: “Is it okay if I don’t want to have an email list or newsletter? Lol like I know it is but I keep seeing very threatening advice about how everyone needs an email list so I’m doubting myself.” Here’s my reply: “If you want to hustle less on social, build an email list (or run ads) If you don’t mind the social media hustle, don’t build a list. It’s your business. Your rules. Do what feels right for YOU. That includes NOT…

I’m working with a client who wanted to write a book. “I’ll challenge you” I said on a call a few weeks back. She picked the first draft date, which is this Tuesday. The only reason this book is being written is because of her. I challenged her, at first. Yet, she challenged me. If it wasn’t for her, I’d likely put it off another week, month, or maybe another year. But because I told her I’d do it… And she’s doing it… I’m showing up, too. I crossed 10,000 words this morning: It’s rough….

I started the year at 181.4 lbs. Clocked in this morning at 162.6. Down 18.8 lbs. Here’s the wild part… It wasn’t because of some viral diet, 12-week challenge, or “fat torching” tea. And I ain’t eating kale & ice chips. My “diet”? Pretty boring, honestly: I skip breakfast I eat 5 eggs for lunch + ground beef & bacon I eat 5 eggs for dinner + chicken sausage I walk 10,000 steps/day I eat 90% whole foods I still enjoy low-cal ice cream 3–4x/week (the kids and I just ran to the store to grab…

I stumbled upon a Threads account the other day. A 39-year-old millennial. ADHD. No kids. He openly shares about these things. He’s built a tribe of 14,000 who show up daily for his posts. He posts maybe once/day. His posts are real, raw & resonant He gets 100s of likes/comments on his posts. Because he makes people feel SEEN. If you’re a millennial with no kids… you might feel weird/strange/odd. (My sister is 40 and has shared the judgment she feels because she doesn’t have kids) This guy…