I wasn’t planning on writing this email. I was going to write a much longer blog post in 2026 with my 3 biggest mistakes of 2025 (still might do that). But I saw a post from Hannah Pippins, and inspired me to create a Reel about my biggest mistake of 2025. The Reel is about 2 minutes and 30 seconds. Shot in one take. Just hit record and yapped (see it here) Here is my biggest mistake: I launched too many offers. I’ve launched around a dozen offers in the last 18 months. 4 of them have sold…

I took the kids to In-N-Out after church today. It was so busy, we couldn’t find a table. So we ate outside. Being from Michigan, and eating outside 3 days after Chrrtimas doesn’t feel real. We’re sitting next to a palm tree. With snow covered mountains in the distance. In-N-Out has THREE items on their menu. Double Double with cheese Single with cheese Hamburger Not a breakfast menu, lunch menu, dinner menu, kids menu, etc. No limited time special offers “this week only” of some shit like,…

580 customers. 27 days. Just under $7,000 in sales (this doesn’t include backend sales) All from a $5 tool I’m selling. “Only $7k?” some might be saying. Years ago, I would have thought the same. I see it differently now. I all growed up now 😜 580 people raised their hand and said, “Adam, I trust you” That’s proof. Proof that I’m not just building an audience of followers, I’m building buyers. Here’s what most miss: Those 580 customers are now on my email list. They’ve already bought once….

I took my son to the driving range this afternoon at the golf course in our neighborhood. He’s never swang a golf club (outside of putt putt) We gotta work on his form 😜 Just 2 buckets of balls, a few clubs and vibes. He was swinging as hard as he could. I told him to slow it down. No need to swing at the ball like it owes you money. Plenty of whiffs. Balls dribbling 2-3 feet in front of us. “Dad…I suck at this” he said to me. “I did too when I first started. I actually still do and I’ve…

I used to live in Complex City. Made this whole digital dollar thing a lot harder than it needed to be. There are exactly 2 skills you need to earn digital dollars: Tell stories Make offers That’s it. Storytelling and offer creation are both skills that can be learned. Like with anything in life…you get better at both, with practice. I tell stories about my life. Then I make an offer. Yesterday: I shared a Reel about the takeaway from a post that got me 1,600+ comments this weekend. Sunday:…

43 people bought The Offer Wizard™ yesterday. Also, that makes it the 2nd $400 day this month selling a $5 tool. And here’s the part that made me laugh out loud… I already passed yesterday’s sales today. And it’s 3:34 pm as I’m writing this. I think of the hilarious line from the movie, Kingpin… You have everything going for you, you’re on a gravy train with biscuit wheels. This little tool is working. Better than expected. Just ONE simple tool. ONE clear promise. ONE problem solved in…