I had a lady ask on Threads this weekend: “How do you develop your writing style if you’re just starting out and writing is not super easy for you?” Here’s what I said… “I bit my girlfriend’s lip the 1st time I kissed her. Our noses collided the first FEW times. I was so embarrassed. I worried she’d tell the entire school about it, and I’d never get married or have kids. That didn’t stop me, and I kept kissing girls. Over time, and a lot or practice, I got pretty decent at kissing. It’s the…

We had our 1st flag football game of the season. We lost 18-10. And honestly… it wasn’t even that close. We had 7 players (4 who’ve never played before). The other team had 12 players. They had plays and were calling audibles like they were auditioning for the NFL. Meanwhile, I had to explain what offense is when we have the ball and defense is when the other team has the ball. At one point, I looked at our sideline and thought, “Yeah… this might be a long season.” It was fun. The kids played…

For years, I was a “Offer over everything” kinda guy. I believed the offer was the biggest needle mover when building an organic personal brand. I no longer believe that. I had someone this morning ask on Threads to expand on my new stance: “Messaging over everything”. Your offer comes in 2nd place, but messaging is the biggest needle mover. I’ve watched creators sell out 4-5 figure vague AF offers because their messaging was dialed in. I’ve also seen people with kickass offers struggle to…