Pops and I have standing date every Friday morning. The driving range. Here’s a shot of me hacking away… And yes, I have a nasty slice. If you know anything about golf…the picture shows why. My club face is open. And I’m swinging like I’m mad at the ball like it stole something from me. Every shot starts right…then peels hard right. Here’s the funny part… I still go and hit balls. Probably 50 – 75 each time. I still show up. I’d like to believe I got a bit better from last Friday….

I was scrolling IG right before lunch today. A lady popped on my screen where she said, “Treat content like you’re talking to a friend on Face Time.” I liked that perspective. I grabbed my tripod, propped up my phone, and filmed an IG Story while I was cracking my eggs (making lunch). I downloaded the IG Story, and will post as a Reel later today or tomorrow. This is essentially my content strategy. A Creator shared an idea that I thought was cool. I implemented what she suggested. I’ll…

I used to run my business like this… Monday: One offer Tuesday: Something different Wednesday: Another offer Thursday: I wouldn’t promote anything, as I was giving my audience “a break” Friday: A new offer, and maybe the offer from Monday or Tuesday My audience felt like a midget at a urinal….Confused AF! They kinda, sort knew what I did, but no clue how I could help them. And my Stripe account reflected that. 100% my fault trying to do way too much. Then I went ALL IN on one offer — a…

Here’s a hard truth most don’t want to hear… Your people don’t need more information. If they can Google it, or Chat GPT it, it’s probably not a good piece of content to share. If information alone was all we needed, we’d all be millionaires, walking around with six pack abs, and a different color Porsche for each day of the week. That ain’t how the game works, though. What your audience craves is stuff not found on Google/Chat GPT: Your story Your insights Your opinions Your struggles Your…