I’ve branded myself as the PDF guy. I’m retiring that title. Because PDFs are becoming the fax machines of digital products. The World has transformed in the last 12 months. PDFs ain’t selling like they once were. Buyers want tools, not static documents. They want to put something in and get something useful out. That’s why I started selling AI tools last fall. That’s exactly what a custom GPT does. You answer a few questions. It builds something specific to you. You walk away with a real…

I should’ve bought a new damn bike! Remember that email I sent a few days about about my son’s bike? On Monday, the chain and brakes broke. I fixed the chain. After an hour, I waived the white flag on fixing the brakes, and took it to the bike shop. Called the shop. They quoted me “about $25.” Walked in and it jumped to $46. “But might need new brake pads.” Walked out $69 lighter. Fine. It’s working now. We picked it up yesterday morning. Ashton got home around dinner time, “My tire is flat”….

We’re wrapping up the first week of summer vacation here at Chateau de Dukes. It’s been a bit of an adjustment. It seems like it’s every 37 seconds… “Dad, can I have this?” “When is lunch?” “Can so-and-so come over?” “When’s lunch?” “My bike broke” “Can we go to the pool?” “Can so-and-so spend the night?’ I feel every email I sat down to write this week, I had the “DAD, WATCH THIS” playing over and over in my head. Took them to matinee yesterday. My daughter had to see the new movie the day…

I had a call with a client on Sunday afternoon. She’s a brick & mortar busienss owner, and wants to start selling digital products online. She’s smart, talented, and genuinely helps people. I asked her one question. “What will your clients experience in 30 days working with you?” She said: “More calm, more control, more self-aware.” I then said to her, “If you asked 10 women what “more calm” meant, you’d get 8 different answers.” That’s not her fault. That’s how we’re wired to talk about…