The elevator test (and why most offers fail)
I had a call with a client this afternoon. Successful brick & mortar business owner in the UK. Smart. Driven. Wants to generate some automated income online with digital assets. She helps women who are one meltdown away from launching their laptop out the window, and burning the MFer down. We were mapping out her first digital offer. And I gave her what might be the weirdest business advice I’ve ever given. “Imagine this” I said. “You’re in an elevator with your best friend.” Your friend…

