I’ve earned $200K+ selling “silly” PDFs on the Interwebz. It wasn’t because of my offers, price point or content. It most certainly was not because of my good looks. It was ME. Most Creators are modeling (ah hem, copying) what everyone else is doing. Using the same frameworks. Posting the same “5 tips” energy. And they wonder why they rarely get Stripe notifications. The sea of sameness isn’t a content problem. It’s an identity problem. People don’t buy WHAT you sell, they buy WHO you are. I…

I saw a great question asked on Threads last night… Entrepreneurs making more than $10k a month, give one piece of advice in the comments to someone making less than $10k a month AND entrepreneurs making more than $50k a month, give one piece of advice to entrepreneurs making less than $50k a month. My comment got 40 likes, so wanted to share it here…. Sell ONE offer until you get to $10k. Either mid ticket, or high ticket, as the economics are easier to hit $10k. Selling 1 offer makes…

Saturday was FUGLY. We lost our flag football game 28-2 (interceptions are worth 1 point each) It’s been a rough season. The score was bad, but what happened after the game was pouring salt into the wound. I got approached by one of the kid’s parents. They weren’t thrilled about their son’s playing time. Now here’s the kicker… We only had SIX kids show up. 5 are on the field at a time, so everyone played a lot. In fact, their son was standing alone in the endzone when the quarterback heaved…

I saw a post on Threads last night. From a lady who’s built a $2 million dollar brand. She shared how much work it takes. She shared how she started… Giving free sessions for months on end. And no, not discovery calls. Full 60 min sessions until I worked up the courage to charge $75/hour. Then $100. Then $250. Then $3,000 for 3 months. Then did a ton live launches. Multiple times a month. Challenges. Webinars. Mini minds. 5 day immersive trainings. You name it. Done it. This is what it…