Wayne Gretzky once said: I don’t skate to where the puck is. I skate to where the puck is going. I’ve shared that quote many times, yet, I wasn’t listening to The Great One. I launched the 3 Hour Creator in February. A 267 page PDF with 7 AI tools built in. I’m damn proud of that guide, and OBSESSED with the design of it. But… After the launch, I’ve watched the numbers. 1,017 visits. 9 sales. 0.88% conversion rate. Not horrible on a $97 price point, but I ain’t happy with that. 4 of those…

I posted on Threads this weekend: STOP selling 10 different offers. START selling 1 offer, daily. I’ve posted this a number of times over the last year or so. Then I got this comment: The real challenge is to figure that 1 offer. Fair point. My reply was simple… I would launch one offer/month until I found a validated offer. Make tweaks/adjustments as you go through the process. I can’t imagine you don’t find a kickass offer by the end of month 3 doing that. Also, I wouldn’t create an offer…

I saw a post from a guy I respect. He’s kinda the king of low-ticket offers with ads. He said he replaced his entire funnel software with Manus. I opened Manus on Thursday. Copy/pasted the Offer Wizard sales page URL and the order form URL into the chat. Asked it to rebuild the page with the form attached. Then I went to the gym. I was impatient between sets, so I pulled out my phone, and downloaded the Manus app. The page was done. I asked it to build an affiliate program. Set my phone down….

I’ve earned $200K+ selling “silly” PDFs on the Interwebz. It wasn’t because of my offers, price point or content. It most certainly was not because of my good looks. It was ME. Most Creators are modeling (ah hem, copying) what everyone else is doing. Using the same frameworks. Posting the same “5 tips” energy. And they wonder why they rarely get Stripe notifications. The sea of sameness isn’t a content problem. It’s an identity problem. People don’t buy WHAT you sell, they buy WHO you are. I…