I jumped on Threadsa 15 months ago with 0 followers. I crossed 17,000 followers yesterday. 5 unorthodox “hacks” that got me there. 1. Mobile First 61.5% of global internet traffic comes from mobile devices. Big blocks of text is 🤮 I use one sentence paragraphs for easy reading (like I do in my emails) White space is a GOOD thing when publishing content on on social. TIP: Use the space bar more 2. Create a Staircase Build anticipation with your words. I start with a short sentence. The next…

I’ve been cooking up something called Threads OS™ Click this link to sign up for the waitlist — no need to opt in, you’ll automatically be added to the waitlist. Creating a kick ass offer isn’t about being “better”. It’s about being “different”. Here’s why… Most of the Threads courses share the same recipe… Post content daily Comment on other people’s posts Sell your offers on the timeline periodically (although, some pitch their offers 5x a day — I know that does NOT work) That does…

This morning started like any other. Me sitting on the couch sipping my Pumpkin Spice coffee, as the kids were bickering getting ready for school. I opened up IG and saw it… A like on a Reel I posted last night. From a guy with 12 million followers. I get a DM from “him” an hour later. It turns out the DM was from his assistant, and it read this: I ain’t joining the “influencer elite” I’m still just a Dad who woofs down 10 eggs/day, and coaches 10-year olds to kick the ball in the wrong…

I ain’t gonna bullshit you… I almost cried reading this. Got an email from a customer this morning: He bought the Digital Product Challenge a few days ago. This was the email letting me know he finished the Challenge (yes, I become his 1st customer. He’s the 122nd person I’ve help launch their own product). We chatted last fall on the phone. At the time, he was in a tough spot. Fast forward to today… He told me how much things have shifted since that call. He thanked me for it. This email hit…

I like to keep things simple. Or… I like to try to keep things simple. Even I drift off into Complex City on occasion. I spent this afternoon creating two little “money machines.” The first? A landing page + follow-up sequence for Instagram. This baby promotes the Piss Off Boss Playbook. I’ll push people to this page about 92.3% of the time on IG. The second? Same idea, but for Threads. This one promotes Threads Unleashed 1 & 2. I’ll promote it about 92.3% of the time on Threads. Here’s how I…