Here’s a hard truth most don’t want to hear… Your people don’t need more information. If they can Google it, or Chat GPT it, it’s probably not a good piece of content to share. If information alone was all we needed, we’d all be millionaires, walking around with six pack abs, and a different color Porsche for each day of the week. That ain’t how the game works, though. What your audience craves is stuff not found on Google/Chat GPT: Your story Your insights Your opinions Your struggles Your…

I bet I’ve posted this on Threads a dozen times… I see a lot of Creators online with little experience trying to be sooper, dooper smart. I used to play that game, too. I wanted to come off as I knew all the answers. I never struggled. They should listen to me as I know what I’m doing. I’d overthink and overanalyze because I needed to share something “earth shattering” every single time. That content kinda, sorta worked years ago. It doesn’t work anymore, unless you’re last name is…

I’ve been struggling with something lately…. I’ve sold the Offer Wizard™ 966 times in the last 2ish months. I bet I’ve heard from 10ish who’ve launched their offer with it. On the other hand, I sold the Digital Product Challenge around 500 times over the last year and some change. I like to hop from WordPress to Sam Cart to GHL back to WordPress (NOT recommended), so not sure on the exact number. 500 is a good estimate, though. I’ve helped 140 launch their own product with the Challenge (I…