I hit the pool again this afternoon. I started swimming on May 26th. I haven’t missed a day. I swim 14 laps (each lap is 25 yards). I’d swim 2 laps (roughly 1 minute) and take a 1 minute break. I’ve improvd, so now I swim 4 laps at a time. And take maybe a 30 second break. It used to take me about 13 minutes to finish. A couple weeks ago I started timing myself. First real number I clocked was 9:08. I couldn’t beat it. I’d come close, and miss it by 3 seconds, miss it by 10, miss it by a lot….

250 years ago, a group of men with zero plan signed a piece of paper. No certainty, but enough conviction that staying put was no longer an option. Happy 250th bday America! Might just be one of the messiest launches in history. None of those dudes had it figured out. A deadline forced them to send it. Like I always yap about… “Done beats perfect” Not just a slogan, this country was built off those 3 words. Today I’m at the pool with the kids, followed by watching fireworks get blown off…

I launched Threads Unleashed 2 years ago today. I remember shaking like a Polaroid picture that Monday morning. Planned to launch it around 8 am. Was scared shitless. It was about 11:30 am, and I told myself, I’d launch it after lunch” I ate lunch. Froze. Sent the email around 1 that afternoon. I told myself I wasn’t gonna drive Uber that night if I made $150 by 5:00. I passed that by 5, and didn’t drive Uber. Ended up doing $245 that first day…on a product that wasn’t even written yet!…

I shared this in Threads UNleashed… Mind movies. Creating content (written or video), so specific you’re “painting a picture” for your audience. If they can “see” it, it makes it more believable. More believable = More trust Trust = Sales. Most content online is vague, general or vanilla. It blends in with the dreaded sea of sameness. Start creating mind movies for your people. BAD: I help Dads lose weight. GOOD: Are you sick of getting winded after 45 seconds wrestling your kids on the…