Dadpreneur Freedom

Learn how to build an online business without sacrificing your money, your sanity or your reputation.

A podcast for Dads who are small business owners, entrepreneurs, course creators, digital marketers, affiliate marketers, coaches or have a desire to become a Dadpreneur. 

Featured Podcast Episodes

10 sales with a broken funnel?

I got this email yesterday: This is from a done-for-you client I’m working with. He pre-launched his First Sale Blueprint (a custom GPT I built for him). 78 people on the waiting list. 10 people grabbed it. 7 of those grabbed the order bump, which is a 70% take rate (I’m happy with a 30% conversion rate on my bump offers) His bump offer is a sales page custom GPT that I built as well. It’s slick. He also shared that 1 person grabbed his $97 upsell. The funny thing? He told me the upsell page…

your homework, [FIRST NAME GOES HERE]

I had a convo with a lady on Threads this morning. She commented on a post of mine form the other day that she loved my “Mind Movie” term. I actually had a few people reference that specific term. I yapped about that term in Threads Unleashed. Yet, most content I see online puts me to sleep. Too vague. Too vanilla. It all blends in with the sea of sameness. Very little personality and/or humor injected into their content. It’s all starting to sound the same. Partly do to AI, but I noticed it…

MMQB (and I’m the worst coach alive)

We had our 2nd flag football game this morning. We lost 30-9. You probably ain’t gonna catch the highlights on ESPN tonight. It’s gonna be a long season. On the drive home, I turned into the world’s greatest Monday Morning Quarterback. “I should’ve played Ashton at QB earlier…” “Why didn’t I call more run plays…” “Should’ve put that kid on defense…” Every decision is painfully obvious… AFTER the game is over. Not fair how life works that way. You never hear anyone say, “man, I made all the…

I’ve been ignoring a goldmine

I spent this afternoon scrolling through my Meta ads account. Boring to most, sure. I like looking at past campaigns and numbers. I quickly realized something… I’m sitting on a goldmine of data! I have an unorthodox way of running ads. It doesn’t make sense “on paper”, but it works. I post reels on IG. And I run ads to some of those reels. That’s the 30,000 foot view of the strategy. I bet I’ve ran ads to 50 Reels now. I bet 40-45 have generated me sales, so I have real sales data telling…

Vague words don’t attract digital dollars

I was reviewing a sales page in our Skool community this morning. Yes, I have revived the Skool community! I took a 3 month hiatus, so if you’re a part of it, it’s now active. A lot more activity to come, too. This guy has legit credentials. MTV. TNT. Comcast. He’s the real MF deal. I read through his sales page, and one line stuck out to me… “The Sync Prep Challenge shows you how to prep your tracks for real placements.” Now, I know absolutely nothing about his industry or his market, but…

The sell that doesn’t feel like selling

Most creators either pitch or they don’t pitch at all No middle ground. But there’s a third lane almost nobody uses. I call it the indirect offer. It’s not a pitch. No link, CTA or “comment 3HC.” You’re just talking about your offer like it exists. Mentioning the name. Describing what it does. Dropping a testimonial in casual conversation. Explaining the problem it solves without asking anyone to buy it. Adding some humor to it. Creating a few different taglines you can rotate through. I do…

Download Your Semi-Passive Income Cheatsheet

Download Your Semi-Passive Income Cheatsheet

Download Your Semi-Passive Income Cheatsheet