I spent this afternoon scrolling through my Meta ads account. Boring to most, sure. I like looking at past campaigns and numbers. I quickly realized something… I’m sitting on a goldmine of data! I have an unorthodox way of running ads. It doesn’t make sense “on paper”, but it works. I post reels on IG. And I run ads to some of those reels. That’s the 30,000 foot view of the strategy. I bet I’ve ran ads to 50 Reels now. I bet 40-45 have generated me sales, so I have real sales data telling…

I was reviewing a sales page in our Skool community this morning. Yes, I have revived the Skool community! I took a 3 month hiatus, so if you’re a part of it, it’s now active. A lot more activity to come, too. This guy has legit credentials. MTV. TNT. Comcast. He’s the real MF deal. I read through his sales page, and one line stuck out to me… “The Sync Prep Challenge shows you how to prep your tracks for real placements.” Now, I know absolutely nothing about his industry or his market, but…

Most creators either pitch or they don’t pitch at all No middle ground. But there’s a third lane almost nobody uses. I call it the indirect offer. It’s not a pitch. No link, CTA or “comment 3HC.” You’re just talking about your offer like it exists. Mentioning the name. Describing what it does. Dropping a testimonial in casual conversation. Explaining the problem it solves without asking anyone to buy it. Adding some humor to it. Creating a few different taglines you can rotate through. I do…

I had a lady ask on Threads this weekend: “How do you develop your writing style if you’re just starting out and writing is not super easy for you?” Here’s what I said… “I bit my girlfriend’s lip the 1st time I kissed her. Our noses collided the first FEW times. I was so embarrassed. I worried she’d tell the entire school about it, and I’d never get married or have kids. That didn’t stop me, and I kept kissing girls. Over time, and a lot or practice, I got pretty decent at kissing. It’s the…