I asked a client a question yesterday… What is the specific problem your offer solves? Then I asked a follow up question… Is every piece of content you create pointing back to that problem? Silence. Not because they didn’t know their offer. Because they’d never connected the two. Honestly? I don’t blame them. I struggled with that, too. Posting daily. Sharing stories. But nothing was connected. No destination. I used to yap about email marketing often when I was selling Threads Unleashed….

I read a post on Facebook this morning. It was from an entrepreneur who I respect. We’ve been connected 10+ years. His profile pic is a cartoon character. He’s has a faceless account long before it was cool. Anywho… He shared a story about a Toyota from 1955. A welding robot on the assembly line breaks down mid-cycle. The supervisor replaces the fuse. The robot breaks down again the next shift. Replaces the fuse again. This goes on and on. Finally someone stops and asks WHY. 5 times. Why…

We lost 29 – 15 today. We’re 0 – 5 on the season. 98 degrees in Las Vegas. Only 5 kids showed up. 5 on the field. No substitutes, or breaks for the kids. Just 5 kids running full speed in the desert heat for an hour. My son Ashton is the only one on the team with any football experience. He caught 2 big 4th down conversions today. And a touchdown. Just 5 weeks ago, during the first game, he was nervous. Hesitant. Waiting to see what others were doing before making any moves. Today, he was the…

Wayne Gretzky once said: I don’t skate to where the puck is. I skate to where the puck is going. I’ve shared that quote many times, yet, I wasn’t listening to The Great One. I launched the 3 Hour Creator in February. A 267 page PDF with 7 AI tools built in. I’m damn proud of that guide, and OBSESSED with the design of it. But… After the launch, I’ve watched the numbers. 1,017 visits. 9 sales. 0.88% conversion rate. Not horrible on a $97 price point, but I ain’t happy with that. 4 of those…