I pissed off the AI and SaaS bros yesterday. I repurpose my emails into long-form Threads posts. I did that last night. Logged on this afternoon to a small dumpster fire in my notifications. People went after the MonetizedOS™ page hard. Some of the feedback… This is what happens when you push a product into the world as quickly as possible without thinking about the brand as a whole first. Your website is wordy, and it’s unclear what your product does. If you’d taken the time to think about…

You ever have a day where nothing goes to plan?!? Yea, me, too. It’s 6:51 pm. I’ve yet to shower. I had a convo with my developer last night at 11:00 pm “I’m launching this thing in 13 hours (noon)” I originally planned to launch it at 8 am, however, told him noon as I know we had things to do. I woke up this morning assuming he’d been working on it while I was drooling on my pillow. That was a stupid assumption. “Are you going to hook up Stripe? Why isn’t the domain set up?” I asked him this…

I drove Uber at 2 AM in Las Vegas to keep the lights on. Not metaphorically. Literally. Picking up drunk strangers on a Tuesday night because the online business wasn’t paying all the bills. I missed family dinners. I missed tucking the kids in at night. I put about 80,000 miles on my car before it got totaled. Then I jumped on Threads and answered hundreds of questions, 2 to 4 hours a day, and drove Uber at night. I launched Threads Unleashed on day 32 on the platform. That little 43 page…

I asked a client a question yesterday… What is the specific problem your offer solves? Then I asked a follow up question… Is every piece of content you create pointing back to that problem? Silence. Not because they didn’t know their offer. Because they’d never connected the two. Honestly? I don’t blame them. I struggled with that, too. Posting daily. Sharing stories. But nothing was connected. No destination. I used to yap about email marketing often when I was selling Threads Unleashed….

I read a post on Facebook this morning. It was from an entrepreneur who I respect. We’ve been connected 10+ years. His profile pic is a cartoon character. He’s has a faceless account long before it was cool. Anywho… He shared a story about a Toyota from 1955. A welding robot on the assembly line breaks down mid-cycle. The supervisor replaces the fuse. The robot breaks down again the next shift. Replaces the fuse again. This goes on and on. Finally someone stops and asks WHY. 5 times. Why…