NEWSFLASH: People will judge you no matter what. Your co-worker will whisper about your “silly Internet business idea” Your parents might think it’s “too risky” to share your opinions online. Your Aunt Karen might ask, “How’s that little internet hobby going?” at the Thanksgiving dinner table while plopping a helping of taters on her plate. SPOILER ALERT: People are gonna judge you regardless. Here’s how I see it… You can get judged and let others dictate your life. Or you can get judged…

I’ve had this idea in my head for awhile. I’ve been fleshing out the idea over the last couple of days, as it’s going to be a big part of what we do inside the 3 Hour Creator. The YOUniverse. No, this is not Marvel’s next blockbuster movie. This one is all about YOU, Reader. Here’s the deal: Too many creators blend in with the dreaded ‘sea of sameness’ online. They’re modeling the viral pieces of content. Copying the same frameworks. Selling the same cookie-cutter BS. That’s why they ride the…

92.3%. The exact percentage (last I measured) of Creators who’d stuff their piggybanks with more o f the green stuff if they mastered this one skill. Get specific. I scroll social and see vague, general & vanilla content. Content that makes you want to take a nap, not whip out your wallet. Most blend in with the dreaded ‘sea of sameness’. I like to call them “mind movies”. Really painting the picture for your audience to imagine, to visualize, to “see”. If they can “see” it, it’s more…

Simple is my “love language”. My entire business boils down to 2 things: I tell stories I make offers Yesterday, I sent an email about our flag football game. I made an offer. On Friday, I shared a DM I received from someone about running ads. I shared my take on ads in my email, and then I made an offer. On Wednesday, I wrote an email about how I use a testimonial took called Senja. I used their AI tool to analyze my 342 testimonials. I’m not using that intel in my content (social & emails)….

We had our 2nd flag football game today. Final score: 22–1 (interceptions count as 1) Now, here’s the kicker (pun intended): The other team had all the bells and whistles. Wristbands with plays written on them. Reverses. Trick plays. The coach yelling “Arkansas!”, or “Alabama!” Our team? We ran the ball up the middle. A couple of passes sprinkled in. That’s it. Kinda boring. Pretty damn effective. Which is exactly how I approach business. See, everyone online is running reverses. They’re…