I got this message from a client this morning… “Btw, 8 sales today! $213 made 🚀” I built him a custom GPT as a front end offer, and another custom GPT for his order bump. He flipped ads on last week for the first time. 7 days in, and getting customers coming in while he’s drooling on his pillow. He’s got a platform that he sells, so we’re feeding these customers into his software. Running ads isn’t about profiting much on the thing you sell in the ad. The real money is what comes after….

Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile… Someone on my email list whipped out their debit card. Here’s the thing… I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she…

I heard a knock at the door. Two teenagers. We’re cleaning garbage bins around the neighborhood. You need yours done? Funny timing. Literally 2 hours earlier I was taking out the trash thinking: these cans wreak, I need to get these damn things cleaned! I paid them $40 to clean both. We chatted a bit afterwards. They were 13 & 14, and made about $150 after 2 hours of knocking on doors. I get another knock at the door on Monday afternoon. Same kids, but with a different pitch. I paid them…