I was reviewing a sales page in our Skool community this morning. Yes, I have revived the Skool community! I took a 3 month hiatus, so if you’re a part of it, it’s now active. A lot more activity to come, too. This guy has legit credentials. MTV. TNT. Comcast. He’s the real MF deal. I read through his sales page, and one line stuck out to me… “The Sync Prep Challenge shows you how to prep your tracks for real placements.” Now, I know absolutely nothing about his industry or his market, but…

Most creators either pitch or they don’t pitch at all No middle ground. But there’s a third lane almost nobody uses. I call it the indirect offer. It’s not a pitch. No link, CTA or “comment 3HC.” You’re just talking about your offer like it exists. Mentioning the name. Describing what it does. Dropping a testimonial in casual conversation. Explaining the problem it solves without asking anyone to buy it. Adding some humor to it. Creating a few different taglines you can rotate through. I do…

I had a lady ask on Threads this weekend: “How do you develop your writing style if you’re just starting out and writing is not super easy for you?” Here’s what I said… “I bit my girlfriend’s lip the 1st time I kissed her. Our noses collided the first FEW times. I was so embarrassed. I worried she’d tell the entire school about it, and I’d never get married or have kids. That didn’t stop me, and I kept kissing girls. Over time, and a lot or practice, I got pretty decent at kissing. It’s the…

We had our 1st flag football game of the season. We lost 18-10. And honestly… it wasn’t even that close. We had 7 players (4 who’ve never played before). The other team had 12 players. They had plays and were calling audibles like they were auditioning for the NFL. Meanwhile, I had to explain what offense is when we have the ball and defense is when the other team has the ball. At one point, I looked at our sideline and thought, “Yeah… this might be a long season.” It was fun. The kids played…