👉 People don’t buy your product (they buy THIS instead)
Here’s a “hack” that’ll stuff your piggybbanks with more of the green stuff: People don’t buy your product. They buy: Relief (from that nagging, painful problem – What I sell with the Piss Off Boss Playbook) Recognition Momentum (this is what I sell with the Digital Product Challenge) Confidence (Knowing they can do it — Also, what I sell with the Challenge) Status (this works really well with men). Apple sells status Nobody wakes up in the morning and says to themself…”I need a PDF…




