I used to run my business like this… Monday: One offer Tuesday: Something different Wednesday: Another offer Thursday: I wouldn’t promote anything, as I was giving my audience “a break” Friday: A new offer, and maybe the offer from Monday or Tuesday My audience felt like a midget at a urinal….Confused AF! They kinda, sort knew what I did, but no clue how I could help them. And my Stripe account reflected that. 100% my fault trying to do way too much. Then I went ALL IN on one offer — a…

Here’s a hard truth most don’t want to hear… Your people don’t need more information. If they can Google it, or Chat GPT it, it’s probably not a good piece of content to share. If information alone was all we needed, we’d all be millionaires, walking around with six pack abs, and a different color Porsche for each day of the week. That ain’t how the game works, though. What your audience craves is stuff not found on Google/Chat GPT: Your story Your insights Your opinions Your struggles Your…

I bet I’ve posted this on Threads a dozen times… I see a lot of Creators online with little experience trying to be sooper, dooper smart. I used to play that game, too. I wanted to come off as I knew all the answers. I never struggled. They should listen to me as I know what I’m doing. I’d overthink and overanalyze because I needed to share something “earth shattering” every single time. That content kinda, sorta worked years ago. It doesn’t work anymore, unless you’re last name is…