The mirror business holds up (and why it’s uncomfortable)
I’m convinced building a business forces you to confront something most people avoid, like gas station sushi. Or letters from the IRS. Or car warranty phone calls. Ok, you get the point… The gap. The gap between who you think you are, and who you actually are when things get uncomfortable. Like getting picked last in a co-ed basketball game in 8th grade (still haunts me). You think you make quick decisions. Until you sit on an idea for 70-11 days “doing research.” You think you’re…




