I was chatting with a client the other day. Here’s the takeaway from our conversation: Your first order of business is to validate an offer. My definition: Sell something 10-15 times and get 2-5 pieces of social proof. Once you get there, it’s a million times easier to create content (and make sales). Then build out the funnel (bump offers and upsells), then the ascension plan (what you’re going to sell them after they buy the initial offer). The REAL money in any business — online or…

The last day of 2025. A clean slate tomorrow. New beginnings. I had a wonderful 2025. I wouldn’t trade it for the world. My solo Dad era begins tomorrow. I stayed in the house through the holidays (for the kids). I’ve spent the last few weeks looking at places. A few in mind, and plan to move in to my place in a couple of weeks. Until then? I’m staying with Mom & Dad. A few years ago? I would’ve seen this as failure. Rock bottom. Moving back home at 44? Proof I couldn’t make things work. I…

I wasn’t planning on writing this email. I was going to write a much longer blog post in 2026 with my 3 biggest mistakes of 2025 (still might do that). But I saw a post from Hannah Pippins, and inspired me to create a Reel about my biggest mistake of 2025. The Reel is about 2 minutes and 30 seconds. Shot in one take. Just hit record and yapped (see it here) Here is my biggest mistake: I launched too many offers. I’ve launched around a dozen offers in the last 18 months. 4 of them have sold…

I took the kids to In-N-Out after church today. It was so busy, we couldn’t find a table. So we ate outside. Being from Michigan, and eating outside 3 days after Chrrtimas doesn’t feel real. We’re sitting next to a palm tree. With snow covered mountains in the distance. In-N-Out has THREE items on their menu. Double Double with cheese Single with cheese Hamburger Not a breakfast menu, lunch menu, dinner menu, kids menu, etc. No limited time special offers “this week only” of some shit like,…

580 customers. 27 days. Just under $7,000 in sales (this doesn’t include backend sales) All from a $5 tool I’m selling. “Only $7k?” some might be saying. Years ago, I would have thought the same. I see it differently now. I all growed up now 😜 580 people raised their hand and said, “Adam, I trust you” That’s proof. Proof that I’m not just building an audience of followers, I’m building buyers. Here’s what most miss: Those 580 customers are now on my email list. They’ve already bought once….

I took my son to the driving range this afternoon at the golf course in our neighborhood. He’s never swang a golf club (outside of putt putt) We gotta work on his form 😜 Just 2 buckets of balls, a few clubs and vibes. He was swinging as hard as he could. I told him to slow it down. No need to swing at the ball like it owes you money. Plenty of whiffs. Balls dribbling 2-3 feet in front of us. “Dad…I suck at this” he said to me. “I did too when I first started. I actually still do and I’ve…