I took a chance on December 1st. I took all my offers offline. Went all in on a $5 tool. It feels like it was months ago. It’s been 13 days. 196 customers. Nearly doubling my money on ads. And here’s the part nobody talks about: It got easier. Content is easier. I’m not deciding what to pitch. All roads lead to the Wizard. All of my Reels? A CTA for the Wizard. My long form Threads? I pitch the Wizard at the end Daily emails? Wizard All social profiles? Wizard No lead magnets. No newsletter….

I launched ads for The Offer Wizard™ last Wednesday. I was hesitant on running ads to a $5 tool. It’s December. Ads are expensive. On top of that? My funnel is a…let’s call it a “work in progress”. Here’s what surprised me: I’m paying $4.85 per customer. If you asked me yesterday, I would have assumed it was the $5 price tag. My friend Audrey shared a post with me from a guy who’s a Facebook ads expert. He sells a $4.95 ebook. And he’s paying $25 – $30 per customer. Same price point as…

I played tour guide on the strip yesterday. Lunch at Grand Lux Cafe (my favorite restaurant), gambling (don’t ask how that went 😜), wandered through the Bellagio and the Venetian. Then the Wizard of Oz show at the Sphere. Pretty incredible experience. My sister & I in front of the gingerbread house at the Bellagio. Here’s the kicker… I barely worked. Before I left, I…. Batched a few Reels (takes me 8 minutes per Reel, on average) Wrote & scheduled my daily email Scheduled my long form…

14 customers on Saturday. 15 customers yesterday. I didn’t do much of anything this weekend, since my sister is in town for her bday. 9 customers today (as I write this at 10:55 am). Roughly 50/50 from ads/organic. Here’s the wild part… It’s been exactly one week since I took every offer offline and went all in on The Offer Wizard™. Some people might call that “brave.” Some might call it “dumb AF”. Both are fair. I’m still dialing things in. For example, my AOV (Average Order Value) is not…

My sister came into town yesterday. Here we are at the airport: It’s her bday tomorrow (the big 4-1) My parents, her and I are going to see The Wizard of Oz at the Sphere tomorrow night. Should be heaps of fun. We went to lunch yesterday, then to our Christmas tree lighting service at church last night. Somewhere between the tree lighting and my mom critiquing the pastor’s shoe choice, it hit me… Whenever someone you love visits, life forces you to slow down a bit. You pay attention. You’re…

I had a moment of clarity this week (I’m listening to this Jay-Z song while writing this email 😜) Anywhoo… I’ve been in the game awhile. Earned my 1st digital dollar during Obama’s FIRST term in office. Had some good years, ugly years, and a few “too many trips to Lee’s Liquor store” years. Over the last 18 months, something shifted in me. It no longer feels like a hike up Everest barefoot & blindfolded. It’s running on what I’m now calling… The Creator Flywheel™. A stupid simple 3 part…