Shit.; I usually send out this email daily at 4:15 pm PST. I just opened Convert Kit to start writing it at 4:11. A day late, and a dollar short. And somehow…right on time…right? Tomorrow marks September 1st. 4 months left in 2025. 122 days. What you did (or didn’t do) in the last 8 months doesn’t matter as much as you think it does. We don’t spend too much time staring out the rearview mirror ’round here. We look forward. Out the windshield. The “buying season” doesn’t officially kick…

A new Costco opened in Vegas on Thursday. It’s 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo… Costco pulls in a $460.000 per minute. And their “secret” isn’t 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It’s the exact opposite. Next time you go through Costco, pay attention to this. Here’s what you’ll notice… They have 1-2 options on Ranch dressing 1-2 options of olive oil. 1-2 options of dog…

I got tagged in a post on Threads this morning. He wanted my feedback. I didn’t hold back. He had 15 options in his store. He should look to Apple for advice. Let me explain… Apple is the biggest company in the world. Here’s the wild part… They do it by selling fewer things, not more. Sure, they got some extras floating around, but the lion’s share of their $297 billions in 2024? Phones Tablets Watches Earbuds Computers That’s it. Their secret sauce? Less decisions leads to more dollars….